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After making plush
animals for nearly 20 years in Germany and Europe, with her
work the favorite of European households from the common to royalty,
her favorite nephew, Richard Steiff, an engineer and inventor working
in his
aunt's company came up with the design for a bear with articulated arms
and legs to present in America, where President Theadore Roosevelt had
been
in a series of cartoons with a bear (see Teddy’s Bear).
The Steiff design came to be known as the Teddy Bear and the Steiff brand
known worldwide.
The famous “Button in Ear” trademark tag, was introduced by
another of Margarete’s nephews, Franz Steiff, in 1904, distinguishing
every Steiff Teddy bear or animal, standing for superior quality, richness
of ideas. The Steiff product line is divided into two segments – for Child or Baby and the Collectible. Steiff animals tend to be pricey, some costing new as much as $100 to $250, but some moderately priced animals can be found. Steiff bears are sold in more specialty type stores. Hamley’s in London has a special arrangment with exclusive designed Steiff products. Steiff makes animals from small pocket size to live size and larger plush jungle animals, dog, lions and tigers, or floor-to-ceiling giraffs. All Steiff products are hand made and the Steiff Factory in northern Bavaria can be visited see (Steiff Factory Tour) with an entertaining look into the world of Steiff and a massive showroom of fuzzy, furry creatures for sale.
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